Our Research Capabilities
How We Work With Brands
Four connected research practices, one rigorous foundation. Brand health tracking, concept and product testing, brand trust research, and strategic consulting — across CPG, high-involvement product categories, services, and powersports.
Research Services
What We Deliver
Each engagement is custom-built. The list below is the menu we draw from — most programs combine elements across two or three of these practices, with brand trust context woven through where it sharpens the read.
Brand Health Tracking
- ›Longitudinal brand equity trackers
- ›Awareness, consideration, preference, and NPS
- ›Segmented tracking by customer cohort
- ›Campaign pre, mid, and post measurement
- ›Competitive benchmarking over time
- ›Trust metrics integrated alongside standard equity measures
Concept and Product Testing
- ›Package design evaluation
- ›New product concept testing
- ›Communication optimization and claims testing
- ›Price sensitivity via PSM, Van Westendorp, and conjoint
- ›Innovation pipeline prioritization
- ›Positioning territory identification
Brand Trust Research
- ›Trust Share measurement, unaided and category-level
- ›Trust Resilience assessment
- ›Trust Driver analysis, ranked by Trust Share and Resilience impact
- ›Hierarchy of Trust™ positioning audit
- ›Competitive trust landscape mapping
- ›Trust quadrant positioning: Dominant, Fortified, Vulnerable, or Precarious
Strategic Research and Consulting
- ›Foundational category understanding
- ›Segmentation studies
- ›Market opportunity sizing
- ›Shopper and path-to-purchase research
- ›Dealer and B2B research
- ›Strategic consulting and advisory
- ›Board-ready synthesis and recommendations
Sectors
Where We Have Depth
Decades of category norms across the sectors we know best. Continuous measurement gives clients a benchmark no ad-hoc study can match.
CPG
Food and beverage, household care, personal care, health and beauty. Long-term tracking norms across hundreds of categories and a continuous read on innovation activity through the BNPA program.
Services
Financial services, telecom, retail, hospitality, e-commerce. Trust-led research that maps how service brands earn and lose credibility against scaled and specialist competitors.
Powersports and Durables
Marine, ATV, fishing, outdoor, and major appliances. Categories where heritage, dealer networks, and resilience matter as much as broad share.
High-Involvement Categories
Premium consumer goods, durables, and considered-purchase categories. Heritage, reputation, and trust drive selection more than promotion.
Have a Research Need in Mind?
Tell us what you are trying to learn. We will walk through the data we already have for your category and what a custom program to fill the gaps would look like.
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