Research Services
Strategic Research and Consulting
BrandSpark International runs segmentation, opportunity sizing, shopper, dealer and B2B research, and delivers the findings as board-ready recommendations: what to do next and the evidence behind it.
What Strategic Research and Consulting Includes
- ›Foundational category understanding
- ›Segmentation studies
- ›Market opportunity sizing
- ›Shopper and path-to-purchase research
- ›Dealer and B2B research
- ›Express pulse surveys for fast decisions
- ›Board-ready synthesis and recommendations
How BrandSpark Scopes Strategic Research
- ›Each study starts from the decision it has to support, and the design is sized to that decision.
- ›Quantitative surveys are combined with interviews, workshops and existing client data where they add to the answer.
- ›Custom findings are read against BrandSpark brand trust and shopper data for category context.
- ›Reporting leads with recommendations, written for executive and board audiences.
Strategic Research and Consulting Case Studies
- Sizing the impact of negative news coverage in four days
After negative media coverage in early 2025, BrandSpark fielded a four-minute pulse survey for a national leisure travel brand in four days (n=1,108). The exposure funnel showed 18% of the core target had seen negative coverage, and the report sized a best and worst case for the forward booking pipeline.
- Questionnaire to dashboard in 48 hours: multicultural grocery shoppers
BrandSpark ran a Canada-wide study of how multicultural Canadians shop for groceries, from questionnaire to a full dashboard in 48 hours. The study reached n=800+ across South Asian (Muslim and non-Muslim), Filipino, Chinese and West African communities, including recent newcomers.
- Modernizing a long-running brand health tracker without breaking the trend
BrandSpark took over a brand health tracker from a previous agency, rebuilt the survey and reporting, and used parallel testing to confirm the trend held. The client has renewed the program three times, with a two-year mandate each time, and BrandSpark has run it for six years.
Strategic Research and Consulting: Frequently Asked Questions
What is a segmentation study?
A segmentation study groups consumers or customers by shared needs, attitudes and behaviour, then sizes each group and profiles how to reach it. Brands use the segments to choose targets, shape products and focus marketing spend.
How fast can a strategic research study be completed?
Timing follows the decision. BrandSpark fielded a four-minute pulse survey of n=1,108 in four days to size the effect of negative news coverage on a travel brand, and took a proprietary study of multicultural grocery shoppers from questionnaire to dashboard in 48 hours. Segmentation and foundational studies run longer.
Does BrandSpark research dealers and business customers?
Yes. BrandSpark runs dealer, reseller and B2B research alongside its consumer work, including dealer satisfaction and Net Promoter Score programs.