Case Studies
Market Research Case Studies
BrandSpark International has delivered 1,000+ research projects since 2001. These case studies show the method, the sample and the result for recent work in pricing, trade-off analysis, message testing and brand health tracking. Clients are described by category to protect confidentiality.
Branded discrete-choice conjoint with market simulation
Pricing hardware and subscription together for a connected-device brand
BrandSpark used a branded discrete-choice conjoint to re-price a connected device and its subscription together. The study found that hardware and subscription price combined drive roughly half of purchase preference, and the client adopted a managed price range its commercial team now operates inside.
Read the case study →
Three MaxDiff exercises with benefit-to-feature association mapping
Ranking features, benefits and barriers for a premium connected fitness brand
BrandSpark ran three MaxDiff exercises in one survey, on 17 product features, 17 consumer benefits and 17 purchase barriers, and linked features to benefits. The result cut a long feature list to 5 focal features, and the client adopted it as the reference for later positioning and campaign work.
Read the case study →
Drivers and MaxDiff, then rotated monadic message testing with forced choice
Why the most-liked message finished last: a two-phase message test
In a two-phase message test for a consumer wellness brand, the message that tied first on top-box likeability (42%) finished last of 6 on forced choice (13.3%). The message that ranked last on likeability won its concept on forced choice. A ratings-only test would have picked the wrong message.
Read the case study →
Express sentiment pulse, comparable to an existing brand tracker
Sizing the impact of negative news coverage in four days
After negative media coverage in early 2025, BrandSpark fielded a four-minute pulse survey for a national leisure travel brand in four days (n=1,108). The exposure funnel showed 18% of the core target had seen negative coverage, and the report sized a best and worst case for the forward booking pipeline.
Read the case study →
Implicit association test with breadth and depth analysis and correspondence mapping
What travellers say versus what they hold: implicit brand associations
In a brand health wave for a Canadian leisure travel operator, BrandSpark ran an implicit association test beside the stated perception questions. Customer service was chosen by 57% of travellers, yet its response speed placed it 5th of the 5 brands measured, showing an answer people reasoned their way to.
Read the case study →
Brand health tracking with parallel testing
Modernizing a long-running brand health tracker without breaking the trend
BrandSpark took over a brand health tracker from a previous agency, rebuilt the survey and reporting, and used parallel testing to confirm the trend held. The client has renewed the program three times, with a two-year mandate each time, and BrandSpark has run it for six years.
Read the case study →
Always-on brand health tracking with driver analysis and dashboards
Building a first brand health tracker for a smart home technology brand
BrandSpark designed and ran the first brand health tracker for a smart home technology brand from 2020 to 2022. A fixed KPI core with a rotating five-minute module gave product and engineering teams a monthly line to consumers, and the program stayed in use across the brand's main growth period.
Read the case study →
Express ad-hoc survey with low-incidence quotas
Questionnaire to dashboard in 48 hours: multicultural grocery shoppers
BrandSpark ran a Canada-wide study of how multicultural Canadians shop for groceries, from questionnaire to a full dashboard in 48 hours. The study reached n=800+ across South Asian (Muslim and non-Muslim), Filipino, Chinese and West African communities, including recent newcomers.
Read the case study →
Have a Similar Question?
Tell us the decision ahead of you and we will show you how we would approach it.
Start a Conversation