About BrandSpark International
Insights That Reflect How Consumers Really Think, Shop, and Decide
Founded in 2001. Privately held, Canadian-owned, and headquartered in Toronto. We help brands grow by turning rigorous primary research into clear, board-ready strategic action.
Our Story
Built From Inside a Multi-Brand Portfolio
BrandSpark traces its roots to a simple insight: brand decisions made without rigorous consumer data cost more than the research would have. Our founder built the first centralized branding department at Cara International, infusing fact-based marketing decision-making across a complex multi-brand portfolio.
That inside-the-brand experience shapes how we work. We know what brand managers and CMOs actually need from research. Not a comprehensive answer to every question, but a clear answer to the one question that changes the strategy.
Over two decades we have built proprietary trust datasets, shopper studies, and award programs that give our clients context no single custom study can provide.
2001
Founded in Toronto, Canada
25+
Years of continuous consumer research
300+
Product and service categories tracked
1,000+
Research projects delivered since 2001
1M+
Consumer voices captured across interviews and surveys
Vision
To be North America's authority on how trust, innovation, and value shape consumer purchase decisions.
Mission
To help our clients grow through insights that reflect how consumers really think, shop, and decide. We turn those insights into clear action.
How We Work
Our Values
Quality
Highest standards of research design and execution. We take the methodology seriously because the decisions that follow depend on it.
Client Focus
Research scoped to solve real business challenges, not to be comprehensive for its own sake.
Passion
We genuinely find consumer psychology fascinating, and it shows in how we interpret and present data.
Innovation
Continuously evolving methods including AI-assisted open-end analysis, conjoint design, and advanced segmentation.
Why BrandSpark
What Makes Us Different
Research firms are common. Research firms with nearly 20 years of continuous brand tracking, deep category-level norms, and a senior team that writes for the boardroom are not.
Deep brand trust experience
Two decades measuring what builds and breaks consumer trust across hundreds of categories. That experience sharpens every engagement, even when trust is not the primary focus of the study.
Category-level rigour
Consumer drivers are category-specific. A signal that resonates in packaged goods often falls flat in premium services. Our research design reflects that reality rather than relying on generic benchmarks.
Board-ready deliverables
We write for decision-makers. Findings are framed as strategic choices with clear rationale. Clients use our work directly in board decks and executive presentations.
Longitudinal depth
Innovative, best-in-class brand tracking for nearly 20 years. Some clients have been with us for 15 or more continuous years. That history gives us benchmarks no single study can replicate, and the authority to say what has and has not changed.
Specialist in high-consideration categories
Our deepest expertise is in spaces where trust is the primary purchase lever: powersports, financial services, food and health, and premium consumer goods. High-involvement decisions with real stakes.
Integrated primary and proprietary data
Custom research is contextualized against our 12-year trust norms database, giving clients benchmarks across 292 categories that would take years of independent research to build.
Our People
The Team Behind the Research
BrandSpark's senior research team brings decades of combined experience across brand strategy, consumer insights, and quantitative methodology.
Leadership
Robert Levy
President
Scott Boyer
Executive Vice President
Mike Bone
VP, Client Service
Denis Hancock
VP, Strategy
Phil Scrutton
VP, Insights
Senior Research
Felicia Colasanto
Research Director
Joey Di
Research Director
George Joseph
Senior Research Manager
Laine Sills
Senior Research Manager
Ready to See What the Trust Data Says About Your Category?
Let's have a conversation about what is actually driving trust in your category and where the gaps are.