Brand Strategy Archives - BrandSpark International

Category: Brand Strategy

An Introduction to BrandSpark’s Perspective and Research Approach for Sustainability

Brand Strategy, New Products, Shopper
Market Segmentation Strategies Really Shine in a Scarcity Economy

Brand Strategy
Case Study: Connecting loyalty KPIs to business growth objectives

Brand Strategy
Why Brands Need a Heightened Focus on Better Innovation

Brand Strategy, Insights, New Products
Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon

Brand Strategy, E-Commerce, Trust
Explaining the BrandSpark Trust & Stubbornness Model

Brand Strategy, Trust
The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Brand Strategy, New Products
Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

Brand Strategy