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Author:
Robert Levy and Philip Scrutton
Why Brands Need a Heightened Focus on Better Innovation
Brand Strategy
,
Insights
,
New Products
E-commerce Must Now Play a Larger Role in New Product Launches and New Tactics are Necessary
E-Commerce
,
New Products
,
Shopper
Effectively Managing Online Ratings & Reviews is a Critical Competency for Brands Right Now
E-Commerce
,
Shopper
,
Trust