Denis Hancock, Author at BrandSpark International

Author: Denis Hancock

Case Study: Connecting loyalty KPIs to business growth objectives

Brand Strategy
Case Study: How Sephora uniquely remains a “fortified leader” in the fight against Amazon

Brand Strategy, E-Commerce, Trust
Foundational Insights into Shopper Trust & Stubbornness – CPG vs. Services/ E-Comm

Trust
About 100 new categories added to the BrandSpark Trust and Stubbornness database

Trust
Food Category Case Study: Canada vs. US Brand Trust and Stubbornness Dynamics

Trust
Why it’s Still a Great Time to be Actively Promoting New Products

New Products
The Immediate Functional Food Opportunity in Canada for Juices, Smoothies and Snacks

Brand Strategy, New Products
Watch Our Recent Webinar on Successfully Launching New Functional Foods in Canada

Brand Strategy